The Fenimore & Fisher College of Business (COB) assessment process at both the undergraduate and graduate level begins with determining how the learning outcomes will be measured. The types of measures (or artifacts) must be identified, in addition to the course in which they will be measured. These details are highlighted in the 'Measures' summary document below. Once the measures have been identified, the data is collected, assessed with the appropriate rubrics, and improvements are implemented. The process associated with assessment activities for both the current, proposed and online programs are provided in a summary document below.
Primary assessment measures have included signature assignments in coursework and the ETS Major Field Test (MFT) for both the undergraduate and graduate programs. In addition to these direct measures, most recently for the undergraduate programs, Skyfactor's Exit interview surveys have been used to assess outcomes using an indirect measure based on student reporting. This assessment has offered the opportunity for triangulation of multiple assessment types and sources. The use of the Major Field Test and Skyfactor's Interview surveys (EBI) has further offered the opportunity to benchmark COB students against comparator and aspirant institutions.
CURRENT
Undergraduate Programs Assessment Plan
- Residential Programs
- Online Programs
- COB 2021-2022 Online UG Measures
- COB 2021-2022 Online UG Process
- COB 2021-2022 Online UG Rubrics
Graduate Programs Assessment Plan
- Residential Programs
- COB 2021-2022 Graduate Measures
- COB 2021-2022 Graduate Process
- COB 2021-2022 Graduate Rubric
- Online Programs
- COB 2021-2022 Online Graduate Measures
- COB 2021-2022 Online Graduate Process
- COB 2021-2022 Online Graduate Rubric
ARCHIVES
- COB 2017-2018 UG Measures
- COB 2017-2018 UG Rubric: Strat Case
- COB 2017-2018 UG Rubric: Teamwork
- COB 2017-2018 UG Timeline
- COB 2017-2018 Grad Measures
- COB 2017-2018 Grad Rubric: Critical Thinking
- COB 2017-2018 Grad Rubric: Global Perspectives
- COB 2017-2018 Grad Rubric: Information Literacy
- COB 2017-2018 Grad Rubric: Oral Communication
- COB 2017-2018 Grad Timeline