Bachelor of Science inMarketing

 

Why Study Marketing at ORU?

Our Bachelor of Science (B.S.) in Marketing equips you to thrive in today’s fast-paced, opportunity-rich marketplace. You’ll explore the world of consumer behavior while developing real-world marketing skills through hands-on learning and mentorship from industry-experienced faculty.

As a marketing student, you’ll sharpen your communication, innovation, and problem-solving abilities, setting you apart as a strategic and values-driven professional. Whether you aspire to work in branding, digital marketing, market research, or global strategy, this degree empowers you to make a meaningful impact in the business world.

Start your journey in marketing at ORU today!

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Flexible Study Options

ON CAMPUS

Experience hands-on learning, face-to-face interaction, and vibrant community life at our main campus.

ORU FLEX

Join live, scheduled classes online with real-time interaction and a structured learning environment.

ONLINE

Access coursework anytime, anywhere—perfect for self-paced learning and flexible schedules.

 

Concentrations

Digital MarketingMarketing Analytics

Digital Marketing

This concentration focuses on the strategies and tools used to promote brands and products online. Students learn about social media marketing, email campaigns, SEO/SEM, content creation, and digital advertising to connect with modern consumers in a rapidly evolving online marketplace.

Marketing Analytics

This concentration centers on using data to drive marketing decisions. Students gain skills in data collection, interpretation, and visualization to evaluate campaign performance, understand consumer behavior, and make data-informed strategic recommendations.

Digital Marketing

This concentration focuses on the strategies and tools used to promote brands and products online. Students learn about social media marketing, email campaigns, SEO/SEM, content creation, and digital advertising to connect with modern consumers in a rapidly evolving online marketplace.

Marketing Analytics

This concentration centers on using data to drive marketing decisions. Students gain skills in data collection, interpretation, and visualization to evaluate campaign performance, understand consumer behavior, and make data-informed strategic recommendations.

Marketing Courses Offered

As an ORU marketing student, you’ll gain expertise in key areas of the field, including:

 

Degree Path

View your Degree Path For Marketing

Tuition and Scholarships

Nearly 100% of our full-time, undergraduate residential students receive ORU grants and scholarships through academic achievement and through ORU’s premier Quest Whole Leader Scholarship. Visit our financial aid page to learn more.

Explore Tuition & Aid

Careers with a Marketing Degree

Graduates of ORU's marketing program will be prepared to excel in career fields such as:

 

 

Program Features

Internships

Students in the College of Business gain hands-on experience through internships in leading industries like finance, insurance, retail, hospitality, and energy. Past interns have worked with well-known organizations such as BOK Financial, State Farm, Nordstrom, Disney, and Helmerich & Payne, applying their classroom knowledge in real-world business settings. These opportunities often lead to full-time career placements after graduation.

Fast Track Program

ORU’s Fast Track Program allows full-time juniors and seniors to begin a master’s degree early by taking up to 12 credit hours of graduate coursework—at no additional cost. Students can enroll in up to 6 graduate credit hours per semester (or 3 in summer) while completing their undergraduate degree. Graduate courses are available across Arts and Cultural Studies, Business, Education, and Theology, giving students a head start on their advanced studies. 

Fast Track Program

 

Our Accreditation

ORU meets the accreditation standards set by the Higher Learning Commission (HLC). Our programs have specialized business accredidation by Accreditation Council for Business Schools and Programs (ACBSP).

MEET YOUR FACULTY

ORU's marketing faculty are seasoned professionals who bring real-world expertise to every class. Passionate about helping you grow as a creative thinker, ethical leader, and confident communicator, they combine academic excellence with Whole Person Education. Through personal mentorship and faith-integrated instruction, you’ll be equipped to excel in the marketplace and make a lasting impact in your marketing career.

Get to know your faculty