Bachelor of Science in


Program Overview

 Oral Roberts University’s Bachelor of Science (B.S.) degree in Marketing empowers you to succeed in a dynamic field with an abundance of opportunities. As you study fascinating consumer behavior, you’ll also enjoy a cutting-edge business education with a biblical worldview! 

Your learning endeavor will go far beyond the textbooks, gaining practical insight from professors with real world experience. You’ll develop the skills to present yourself with excellence and integrity ready to impact the world and excel as a creative team member.

You will be connected with other motivated and inspired peers as you investigate the wide range of career options. With the expansion of your innovative and problem-solving skills, you’ll be prepared to step into creative positions. You’ll be the exceptional candidate who has a basis for global understanding and appreciation of the interrelationships in business.

Above all, our unique mission to develop Holy Spirit-empowered leaders through Whole Person Education can set you apart as an inspiring business professional called to make a difference. You’ll experience a life-transforming education that will prepare you for an exciting career in today’s market-oriented economy.

Our commitment to equip Spirit-empowered leaders is why you can graduate from this program fully prepared to lead with purpose. The ORU B.S. in Marketing program will empower and challenge you to do your finest work!

What can I do with a B.S. degree from ORU in Marketing?

Inspiring, purpose-driven graduates (that’s you!) can enjoy successful careers in: 

  • Sales Promotion
  • Digital Marketing
  • Entrepreneurship
  • Tourism/Travel Marketing
  • Consumer Research
  • Marketing Consulting
  • Advertising and more!

What are some of the core experiences of this program? 

  • Marketing Research
  • International Marketing
  • Principles of Economics
  • Consumer Behavior
  • Business Communications
  • Sales Management
  • Financial Management
  • Internship and more!


What makes ORU’s Marketing program stand out?

Through the philosophy of Whole Person Education, we create an atmosphere of collaboration, nurture imagination and court the inspiration of the Holy Spirit by dedicating ourselves to being masters of our craft.

On top of this, you’ll learn directly from faith-grounded professionals who know what it takes to succeed in today’s global-minded business industry while leading with a purpose to make a difference.

What about accreditation?

As a university, we meet the accreditation standards set by the Higher Learning Commission (HLC).

Are there scholarships available?

Nearly 100% of our full-time, undergraduate residential students receive ORU grants and scholarships through academic achievement and ORU’s premier scholarship opportunity of our Quest Whole Leader Scholarship. To learn more about financial aid, click here.