Here you will find all the resources you need for making basic updates to your pages as well as information on writing in ORU’s voice and tone, photography access, and video tips.


It is our desire that all pages within the ORU website will look and sound cohesive. With the help of all departments at the university editing pages, it is our recommendation that page editors utilize the updated Website Voice and Tone Guide to make sure that everyone is collectively using the voice of Oral Roberts University.

Access the ORU Voice and Tone Guide

Do you need help putting your content into the style of the new voice and tone guide? A Content Writer has joined the Marketing Team and is available to assist you with content for your webpages following our voice and tone guide.

Content Writing services can be accessed by completing and submitting a Marketing Project Request. When requesting content writing help, please select select Web for the project type and complete the remainder of the form. 

A few things that are helpful for you to include when submitting a project request are

  • URL to the page needing updated
  • The exact changes needed on your page
  • Where the changes are to be placed, i.e. are they replacing current content or an addition to what is currently on your page?
  • As much directory info as you can provide will be helpful in getting this correct the first time!

Submit a Web Request


Access to the server is granted on an individual basis. If you do not already have access to the Marketing Media Server, please send an email to Amanda King, aking@oru.edu, requesting access with a brief description for what you’ll be using the photos for and login credentials will be created for you. You will then receive an email with your credentials and instructions for how to access the photos and a brief photo guide for where to find the most popular types of photos.


Video is quite possibly the most effective way to engage a viewer and share both your information and story, but there are some guidelines you should follow to achieve the best results and get the most from your videos.


  • Keep this question in mind, “How does this information HELP my viewer?” OR “Why will the viewER care about this?” 
  • Imagine you’re creating this for your IDEAL CUSTOMER.

Examples of good content: 

  • Testimonials or personal stories
  • Interviews
  • Teach something – Tutorial

Please remember that all videos placed on the ORU website must be approved by Roy Baker and added to the ORU vimeo account prior to being added to the website. Please reach out to Roy at rbaker@oru.edu for more video information.

More Video Tips Here

Upcoming Omni-Coach Trainings

Interested in attending a Level II or Level III training? 
Please contact us at x7552 or x7984. 

Level I Training Handout Volume 1

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