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Program Page 25 - Tabs - Concentrations
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This concentration focuses on the strategies and tools used to promote brands and
products online. Students learn about social media marketing, email campaigns, SEO/SEM,
content creation, and digital advertising to connect with modern consumers in a rapidly
evolving online marketplace. This concentration centers on using data to drive marketing decisions. Students gain
skills in data collection, interpretation, and visualization to evaluate campaign
performance, understand consumer behavior, and make data-informed strategic recommendations. Concentrations
Digital Marketing
Marketing Analytics