Introduction
Digital marketing is an excellent way for businesses to get their products and services in front of their target audience. It's also a fun field to get involved with if you enjoy creating ad campaigns, generating leads, or optimizing content to be viewed on the web. In this article, we'll give you a brief overview of what a digital marketer does in the workplace. We'll also discuss some common roles within organizations where digital marketers work and give you tips on how to become one yourself.What is Digital Marketing?
Digital marketing is the promotion of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other electronic device. It refers to all marketing activities that use an electronic device with a screen. Digital marketing includes SEO (search engine optimization), PPC (pay-per-click) strategies such as Google AdWords, Social Media Marketing, Market Research and Mobile Marketing as well as traditional online advertisements through email or banner ads.
What Common Roles Does A Digital Marketer Play In Their Organization?
The roles and day-to-day tasks of a Digital Marketer vary depending on the organization's size, structure, and management philosophy. In a larger organization many of these roles can be divided and given to more individuals or teams to allow for greater specialization within the organization. On the other hand, working in a smaller company or startup generally requires someone who can execute every step of a campaign from market research to quantifying the ROI of a completed campaign.
In general digital marketers are responsible for building and maintaining brand awareness with customers and potential customers. They are responsible for improving the customer experience by improving what they do online. This can include managing social media channels, setting up email campaigns or even creating content for their website (blog posts / ebooks).
They also have responsibility over how well their brand is represented online - making sure that all content created is both useful and relevant to their audience.
Conduct Market Research
Market research is an important part of digital marketing. Market research aims to collect data about your product, service or business in order to identify potential consumers and create strategies that will appeal to them. It can also be used as a way of measuring the success of any digital marketing campaign you run.
Market research can be conducted in many different ways: by conducting surveys online or offline, surveying customers directly via phone calls or emails, hosting focus groups with people who represent your target audience (i.e., first-time home buyers) or even analyzing competitor websites for ideas on how you can improve yours.
Create Email Marketing Campaigns
Digital marketers are responsible for creating emails to send to your target demographic promoting your product or services. They will then create copy/content that will get your email opened, read, and ultimately create conversions. Depending on the size of the team and makeup of the team the Digital Marketer may be responsible for everything from generating the list, creating the email, and reporting on the email campaigns analytics. After an email campaigns runs it may also be their duty to suggest possible ways to A/B test the emails to increase conversion rates
Promote Services and Products on Websites
As a digital marketer, you might be expected to do the following:
Create content for the company website. This can include blog posts, ebooks or whitepapers
that help promote your services and products. You'll also have to create an SEO strategy
for each piece of content you create so that it's optimized for search engines.
Analyze the website’s analytics to see how many people are coming through it and what
they're doing once they get there. If there aren't enough visitors or users converting
into leads or sales on the site, it may be time to develop a strategy for increasing
traffic and conversions through additional marketing efforts like paid ads or email
campaigns.
Work with developers or development teams to implement changes within the site itself
so that users find what they need easier than before (for example: creating filters
so users can easily narrow down their searches based on specific criteria).
Leverage Social Media
It is no secret that social media plays an important role in our personal lives and
for companies how they leverage social media can play a huge role in their success.
Creating and implementing a successful social media campaign is another common role
for a digital marketer. Some examples of activities that would be required in a social
media campaign are:
Posting on social media. This includes creating images, audio, or video to share with
your followers.
Engaging with users on social media. You'll use tools like Twitter chats to increase
engagement and create strategies to gain more followers.
Using social listening software that monitors what people are saying about you online
(good or bad).
Create Digital Ad Campaigns
Your job is to create digital ad campaigns that attract and engage users. You'll write
the copy, create the imagery and video, and determine the overall strategy of your
campaign.
You're also responsible for choosing which platforms you want to display your ads on. These ads can appear anywhere there is a digital screen. This could be on a Social Media App on a cell phone or on a Jumbotron during a sporting event. For example, if you're promoting an e-commerce store selling shoes online, you might choose Google Shopping or Facebook as platforms where you'd like your ads to appear.
As an additional part of this role, you may manage spend for pay-per-click ad platforms like Google AdWords or Facebook Ads Manager by setting budgets based on what type of campaign it is; set up tracking links with UTM parameters in order to measure ROI; track progress over time with reporting tools like Google Analytics; optimize existing campaigns based on performance data received from these tools; manage relationships with external agencies that provide services related to digital marketing strategies such as SEO writing/editing services etc., etc..
Conclusion
There are many different roles that a digital marketer can play in an organization. Some responsibilities may be more suited to your interests than others. The size of the team will also dictate if your position will be more specialized or general. The important thing is that you find the position that will allow you to do what it is you love most—and still make an impact on the business.
Interested In A Career In Marketing?
According to the U.S. Bureau of Labor Statistics a person with a bachelor’s degree has a median salary of approximately 50% more than that of someone without a degree. With this stat in mind your first step to beginning a career in Marketing and increasing your chances for a larger salary should be to get your Bachelor of Science in Marketing Degree. This program will equip you with the knowledge and skills required for a role as a Digital Marketer.