Bachelor of Science inStrategic Media
Why Study Strategic Media at ORU?
Our Bachelor of Science (B.S.) in Strategic Media combines creativity, collaboration, and the latest in digital technology to prepare students for careers in digital marketing, social media, public relations, and content creation. Work alongside faculty, industry leaders, and fellow students on hands-on projects, gain real-world experience through internships, and shape your education to match your career goals. Explore your creative potential and thrive in this dynamic, fast-growing field.
How This Degree Prepares You for Your Career
- The Strategic Media major prepares students for careers in social media management, digital marketing, public relations, and content creation.
- Students complete hands-on projects with real clients and organizations.
- Internships provide real-world experience before graduation.
- Courses teach branding strategy, audience research, analytics, and campaign development.
- Students graduate with a professional portfolio of media and communication work.
- The program integrates Christian faith with ethical communication and leadership training.
What You’ll Study
Students in Strategic Media explore how organizations communicate with audiences across digital and traditional platforms while developing both creative and analytical skills.
- Digital marketing and social media strategy
- Brand storytelling and campaign planning
- Audience research and analytics
- Public relations and organizational communication
- Multimedia content creation
- Media ethics and faith-integrated leadership
Start your journey in strategic media at ORU today!
Flexible Study Options
ON CAMPUS
Experience hands-on learning, face-to-face interaction, and vibrant community life at our main campus.
ORU FLEX
Join live, scheduled classes online with real-time interaction and a structured learning environment.
ONLINE
Access coursework anytime, anywhere—perfect for self-paced learning and flexible schedules.
You're Invited to Arts & Media Quest
Discover what it's like to pursue your creative calling at ORU! Designed for high school juniors, seniors, and college transfers, Arts & Media Quest is your opportunity to explore your passion through hands-on workshops, connect with faculty and students, and experience the School of Worship, Media, & Performing Arts. You'll enjoy exclusive ORU merch, a tour of the Peggy V. Helmerich Media Arts Center, and opportunities to audition for program admission and talent scholarships.
Leading an advertising campaign team, gaining internship experience before graduation, and managing client projects directly prepared me for my current role as an account coordinator, where I help bring advertising campaigns to life.
Desirae Roberts
Strategic Media 2025 Graduate
Strategic Media Courses Offered
As an ORU strategic media student, you’ll gain expertise in key areas of the field through courses and experiences such as:
- Digital Society
- Digital Composition
- Social Media Management
- Digital Newswriting & Cross-platform Writing
- Strategic Communication Research
- Audiences & Analytics
- Campaign Planning
- Digital Photography
- Field Production
Degree Path
Tuition and Scholarships
Nearly 100% of our full-time, undergraduate residential students receive ORU grants and scholarships through academic achievement and through ORU’s premier scholarship opportunity of our Quest Whole Leader Scholarship. Visit our financial aid page to learn more.
Careers with a Strategic Media Degree
As an ORU strategic media student, graduates are prepared for roles such as:
Digital & Marketing Careers
- Social Media Manager
- Digital Marketing Specialist
- Brand Strategist
- Content Creator
- Marketing Coordinator
Creative & Media Fields
- Multimedia Producer
- Campaign Strategist
- Media Planner
- Digital Storyteller
Public Relations & Communication
- Public Relations Coordinator
- Communications Specialist
- Event Promotion Manager
- Corporate Communications Assistant
Program Features
See Strategic Media in Action
FREQUENTLY ASKED QUESTIONS
Get to know your faculty
ORU’s digital media faculty has worked in digital marketing, design, content creation, branding, and media production for top-tier companies and ministries. As mentors, they’re passionate about helping you develop your creative voice, sharpen your technical skills, and grow as a Spirit-empowered media professional.
