Bachelor of Science in
Strategic Media
Under-
Program Overview
Oral Roberts University’s Bachelor of Science (B.S.) in Strategic Media program is a hybrid degree which intersects the newest technologies and training in media, design, communication, and business. From the very first semester, you’ll experience hands-on training in digital tools and creative content design. Research, writing, and technology-rich courses in digital design, digital photography, video and social content systems give you the tools to work in brand management, digital media and marketing, and social content creation. In advanced classes, you’ll plan and execute impactful campaigns and make professional presentations to clients.
Relationships you build through the program will guide you to the kind of work you want to do. Many students refine their skills in paid, work-study opportunities with Student Association, Athletics, Alumni Relations and Development, Conference and Event Services, and ORU Student Media. You'll even complete a 15-week professional internship along the way.
Senior students work as an agency to compete in ORU's National Student Advertising Competition team. Recent grads from ORU are entering national and global careers with such companies as Nike, Target, Warner Brothers and RX Bar, along with national nonprofits and wide-scale ministries.
The Strategic Media program develops Holy Spirit-empowered leaders and culture change-agents, professionals ready to impact the world for Christ.
What can I do with a B.S. degree in Strategic Media from ORU?
A degree in Strategic Media offers multiple career paths including:
- Brand Marketing Manager
- Digital Content Producer
- Social Media Manager
- Nonprofit Development Officer
- Public Relations Manager
- Digital Campaign Performance Manager
- Creative Copywriter
- Lead-gen Business Developer
- Digital Account Executive
- Digital Media Manager
- Social Media Entrepreneur
- And so many more!
What are some of the core experiences of this program?
- Digital Courses in Digital Society, Digital Photography, Field Production
- Design Courses in Digital Composition, Creative Thinking & Design and Social Media Management
- Writing Course in Digital Newswriting and Cross-platform Writing
- Advanced Courses in Strategic Communication Research, Audiences & Analytics, and Campaign Planning
- Work with Clients and Make Professional Pitches
- Customizability: Develop your unique skills and abilities and room for a minor program too!
- Complete a professional internship
WHAT MAKES ORU’S B.S. IN STRATEGIC MEDIA PROGRAM STAND OUT?
The changing media landscape requires strategic storytellers, creative thinkers, and media designers to work in business, corporate, nonprofit and ministry organizations to make a positive impact.
Through the philosophy of Whole Person Education, we create an atmosphere of collaboration, nurture imagination and seek the inspiration of the Holy Spirit within the program.
On top of this, you’ll learn directly from faith-grounded professionals who know what it takes to succeed in today’s media-saturated marketplace and learn to lead with purpose.
WHAT ABOUT ACCREDITATION?
As a university, we meet the accreditation standards set by the Higher Learning Commission (HLC).
ARE THERE SCHOLARSHIPS AVAILABLE?
Nearly 100% of our full-time, undergraduate residential students receive ORU grants and scholarships through academic achievement and through ORU’s premier scholarship opportunity of our Quest Whole Leader Scholarship. To learn more about financial aid, click here.