Programming
Week 1
Orientation
- Gain a clear vision for the 11 weeks to come
- Hear about the other ideas people are bringing into the program
Week 2
Business Model Exercise
Learn the importance of validating your idea through research to ensure you're on
the right track
Week 3
Business Model Exercise
Build upon the activities in week 2 by taking what you've learned and doing it again.
Week 4
Business Model Development
- Understand the considerations that are important when creating a business model
around an idea
- Clearly answer some important questions about your own idea
Week 5
Product Development & Validation
- Plot out the feasible development of your product or service
- Learn to assemble the resources necessary to bring your idea to life
Week 6
Marketing & Sales
- Clearly define your target audience
- Learn a variety of ways to reach them and how you should present yourself when you
do
Week 7
Revenue & Costs
- Understand how to develop a revenue model
- Understand cost structures and how to manage them
Week 8
Investor Readiness
- Learn to tell your story in a way that is compelling for investors to hear
- Crafty our own unique pitch
Week 9
Operations & Scaling
- Learn the milestones you'll need to reach before you can scale up
- Understand what investors are looking for in your growth
Week 10
Legal & IP
Understand legal structures and the protections that you can/should obtain for your
ideas to protect you now and in the future
Week 11
Investor Showcase
Present your ideas to other entrepreneurs and investors from around the region, as
well as to the ORU community
