Cristi Eschler-Freudenrich brings more than 20 years’ experience in business-to-consumer marketing, advertising and sales to the Public Relations and Advertising degree program. Her sales experience spans print-broadcast media and national brands including IBM and Chobani Greek yogurt. She has developed products and created brand campaigns for such clients as McDonald’s, 7-Eleven Stores, Dr. Pepper/7-Up, Sunkist Growers, Mercy Health Center and the Muscular Dystrophy Association.
Cristi Eschler-Freudenrich has won multiple awards for her professional work including American Advertising Federation Addy Awards, International Association of Business Communicators Gold Quill and the American Marketing Association’s Marketer of the Year. In 2019, she was awarded ORU's College of Arts & Cultural Studies' Faculty Service Award and in 2020 recognized as the Communication & Media Department's Outstanding Scholar.
Freudenrich advises ORU’s National Student Advertising Competition team. In 2018, the team finished 7th place nationally among more than 150 participating universities in the American Advertising Federation’s national collegiate competition. As a professor, Dr. Freudenrich focuses her teaching philosophy on excellence. She believes excellence is a reflection of our pursuit in Christ as disciples. For students, this means she helps them identify and develop their God-given talents and cultivate the best of these through collaboration, discovery, and professional opportunities.
Eschler-Freudenrich regularly conducts research with students including online and traditional surveys, focus groups and media uses and gratifications studies. Her dissertation intersected Oral Roberts’ broadcast TV ministry to sermon rhetoric within the earliest days of the modern Civil Rights Movement. The doctoral research earned the Broadcast Education Association's National Kenneth Harwood Outstanding Dissertation Award (2020). She has presented this work at the University of South Carolina (2016) and more recently in the Civil Rights track at the John Hope Franklin National Symposium (2019).
Eschler-Freudenrich earned her B.S., Oklahoma State University; M.S., Oklahoma State University; and Ph.D. from Regent University.