Cristi Eschler-Freudenrich brings more than 20 years’ experience in business-to-consumer marketing, advertising and sales to the Public Relations and Advertising degree program. Her sales experience spans print-broadcast media and national brands including IBM and Chobani Greek yogurt. She has developed products and created brand campaigns for such clients as McDonald’s, 7-Eleven Stores, Dr. Pepper/7-Up, Sunkist Growers, Mercy Health Center and the Muscular Dystrophy Association.
Cristi Eschler-Freudenrich has won multiple awards for her professional work including American Advertising Federation Addy Awards, International Association of Business Communicators Gold Quill and the American Marketing Association’s Marketer of the Year. In 2019, she was awarded ORU's College of Arts & Cultural Studies' Faculty Service Award and in 2020 recognized as the Communication & Media Department's Outstanding Scholar.
Freudenrich advises ORU’s National Student Advertising Competition team. In 2018, the team finished 7th place nationally among more than 150 participating universities in the American Advertising Federation’s national collegiate competition. As a professor, Dr. Freudenrich focuses her teaching philosophy on excellence. She believes excellence is a reflection of our pursuit in Christ as disciples. For students, this means she helps them identify and develop their God-given talents and cultivate the best of these through collaboration, discovery, and professional opportunities.
Eschler-Freudenrich regularly conducts research with students including online and traditional surveys, focus groups and media uses and gratifications studies. Her own scholarship includes a National Communication Association Top Paper on Peace Journalism (2017). Her dissertation intersected Oral Roberts’ tent crusades and broadcast TV ministry to sermon rhetoric in the modern-day Civil Rights Movement. The doctoral research earned a Top Faculty award for Paper in Progress by the Broadcast Education Association (2017) and was nominated for the Broadcast Education Assocation's Kenneth Harwood Outstanding Dissertation Award (2019). Most recently, she presented a selection of the work in the Civil Rights track at the John Hope Franklin National Symposium (2019).
Eschler-Freudenrich received her B.S., Oklahoma State University; M.S., Oklahoma State University; and Ph.D. from Regent University.