Bachelor of Science in
Public Relations and Advertising


Program Overview

Oral Roberts University’s Bachelor of Science (B.S.) in Public Relations and Advertising program empowers you through critical thinking, creativity and ethical decision-making. You’ll experience hands-on training in corporate strategy, media management and marketing communication. Research, writing and technology-rich courses in digital photography, video and graphic design give you the tools to create and manage social media content, websites and promotional campaigns. 

Relationships you build through the program will guide you to the kind of work you want to do. Many students refine their skills in paid, work-study opportunities in Student Association, Athletics, Alumni Relations, Conference and Event Services, and Student Media. You'll even complete a 15-week professional internship along the way.

Students may choose to join ORU's National Student Advertising Competition team to work on a national client campaign (The ORU team finished 7th nationally in 2018!). This experience has launced recent grads into national and global careers with such companies as Nike, Target, Warner Brothers and RX Bar, along with national nonprofits and major ministries.

The Public Relations and Advertising program develops Holy Spirit-empowered leaders and culture change-agents, professionals ready to impact the world for Christ.

What can I do with a B.S. degree in Public Relations and Advertising from ORU?

You can enjoy a successful and exciting career in:  

  • Corporate Communications
  • Brand Management
  • Investor Relations
  • Feature Writing
  • Agency/Media Management
  • Non-profit Fundraising
  • Event Planning
  • Public Affairs and more!

What are some of the core experiences of this program? 

  • Media and Pop Culture
  • Newswriting
  • Advanced Public Speaking
  • Campaign Strategies
  • Digital Photography/Web Design
  • Advertising Fundamentals
  • Collaboration with Clients
  • Internship and more!

What makes ORU’s B.A. in Public Relations and Advertising program stand out?

Through the philosophy of Whole Person Education, we create an atmosphere of collaboration, nurture imagination and court the inspiration of the Holy Spirit by dedicating ourselves to being masters of our craft.

On top of this, you’ll learn directly from faith-grounded professionals who know what it takes to succeed in today’s media-saturated world while leading with purpose to make a difference.

What about accreditation?

As a university, we meet the accreditation standards set by the Higher Learning Commission (HLC).

Are there scholarships available?

Nearly 100% of our full-time, undergraduate residential students receive ORU grants and scholarships through academic achievement and through ORU’s premier scholarship opportunity of our Quest Whole Leader Scholarship. To learn more about financial aid, click here.

Take the next step
toward your career.