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Bachelor of Science in

Public Relations and Advertising


Program Overview

Oral Roberts University’s Bachelor of Arts (B.A.) in Public Relations and Advertising program empowers you through critical thinking, creativity and ethical decision-making. This degree focuses on developing skills in production and the dissemination of material through mass media (television, radio, film, web and journalism), which will build a foundation for your specific career goals. You will discover a thriving field abundant with job opportunities.

You’ll experience professional training in corporate strategy, media management and marketing communications. The technology-rich courses enhance written communication abilities through blogging, online research, social media and online/traditional publishing. You will also create with digital photography and explore graphic design.

Real-life projects with conceptualized marketing campaigns will come to life as you and your assigned client move through the working process. You’ll enjoy agency, media and publishing tours with PR practitioner networking opportunities both on and off-campus.

More than this, our unique mission to develop Holy Spirit-empowered leaders through Whole Person Education can set you apart as a creative and inspiring PR professional ready to impact the world.

Our commitment to equip Spirit-empowered leaders is why you can graduate from this program fully prepared to immerse yourself as an effective communicator. You will be prepared to touch the lives of people around you and make a difference with a higher purpose.

What can I do with a B.A. degree in Public Relations and Advertising from ORU?

You can enjoy a successful and exciting career in:  

  • Corporate Communications
  • Brand Management
  • Investor Relations
  • Feature Writing
  • Agency/Media Management
  • Non-profit Fundraising
  • Event Planning
  • Public Affairs and more!

What are some of the core experiences of this program? 

  • Media and Pop Culture
  • Newswriting
  • Advanced Public Speaking
  • Campaign Strategies
  • Digital Photography/Web Design
  • Advertising Fundamentals
  • Collaboration with Clients
  • Internship and more!

What makes ORU’s B.A. in Public Relations and Advertising program stand out?

Through the philosophy of Whole Person Education, we create an atmosphere of collaboration, nurture imagination and court the inspiration of the Holy Spirit by dedicating ourselves to being masters of our craft.

On top of this, you’ll learn directly from faith-grounded professionals who know what it takes to succeed in today’s media-saturated world while leading with purpose to make a difference.

What about accreditation?

As a university, we meet the highest accreditation standards set by the Higher Learning Commission (HLC).

Are there scholarships available?

Nearly 100% of our full-time, undergraduate residential students receive ORU grants and scholarships through academic achievement and through ORU’s premier scholarship opportunity of our Quest Whole Leader Scholarship. To learn more about financial aid, click here.

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